Wednesday, July 11, 2007
iPhone : Introduction
The word "revolutionary" is thrown around a lot in the world of high technology. Once in a while, something comes along that actually deserves the label. In 1984, the Macintosh revolutionized personal computing and set the pattern for every computer user interface since then. Twenty three years later, Apple has started another revolution with the iPhone.
Despite the widespread adoption of mobile phones, owners don't love their handsets. Some, such as the Motorola RAZR and Q and the Blackberry Curve, offer striking hardware design but a software personality that is complex, hard to use and confusing. And some cellular phone carriers, such as Verizon, inflict painfully slow, custom-branded interfaces on their subscribers. Most people simply accept the pain as part of the experience.
Apple decided that it doesn't have to be that way and set out to design a better mousetrap. In doing so, the company is turning the cell phone industry on its head — and aiming to get a slice of that $115 billion pie.
Apple CEO Steve Jobs's greatest successes have come from the consumer market. The original Apple computer, created by Steve Wozniak and marketed by Steve Jobs, sold to hobbyists. The Apple II was marketed to families. The Macintosh was the computer "for the rest of us." Pixar exists solely for consumer entertainment. The iMac? Consumer. iPod? Consumer. iTunes? Consumer. All huge successes for Apple. more...
Despite the widespread adoption of mobile phones, owners don't love their handsets. Some, such as the Motorola RAZR and Q and the Blackberry Curve, offer striking hardware design but a software personality that is complex, hard to use and confusing. And some cellular phone carriers, such as Verizon, inflict painfully slow, custom-branded interfaces on their subscribers. Most people simply accept the pain as part of the experience.
Apple decided that it doesn't have to be that way and set out to design a better mousetrap. In doing so, the company is turning the cell phone industry on its head — and aiming to get a slice of that $115 billion pie.
Apple CEO Steve Jobs's greatest successes have come from the consumer market. The original Apple computer, created by Steve Wozniak and marketed by Steve Jobs, sold to hobbyists. The Apple II was marketed to families. The Macintosh was the computer "for the rest of us." Pixar exists solely for consumer entertainment. The iMac? Consumer. iPod? Consumer. iTunes? Consumer. All huge successes for Apple. more...
Labels: Introduction, iPhone, iPhoneTopic.com, News, Topic
¶ 8:55 AM
