iPhone : Starting up The iPhone out-of-box experience is superb; it's reminiscent of Apple's first iPod. The beautiful black and chrome box has none of the fiddly "how do I get into this thing?" of the video iPod packaging; the top just lifts off. And there, resting on top and wrapped in protective plastic sheathing, is iPhone, nestled like a diamond ring in an elegant gift box, or a very expensive watch. The inside of the top box half has a resilient foam panel to help protect the iPhone in transit. more...

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